IMPAKT / Ambient Propaganda
IMPAKT / Ambient Propaganda
From TikTok trends to political fandoms: propaganda is no longer a matter of grand gestures and mass media, but quietly settles into our daily scrolling routines.
The IMPAKT exhibition Ambient Propaganda explores how ideology in the digital age increasingly spreads as a form of ambient influence – subtle, ubiquitous, and often imperceptible. Where propaganda used to be disseminated top-down, it now flows through memes, aesthetics, and influencer performances that 'feel good' and that we – often without realizing it – actively spread simply by liking, sharing, or taking part in the latest trend. Ambient Propaganda reveals how information, emotion, and self-expression merge online, inviting you to reflect on the digital culture you help shape – a culture with direct political, social, and even military consequences.
With work by: Noura Tafeche, Pedro Gossler, Total Refusal, Marc Tuters, Paolo Cirio, Dana Dawud, Brandon Bandy and Fantastic Little Splash
Curators: Marc Tuters, Lesia Kulchynska and Boris Noordenbos
From TikTok trends to political fandoms: propaganda is no longer a matter of grand gestures and mass media, but quietly settles into our daily scrolling routines.
The IMPAKT exhibition Ambient Propaganda explores how ideology in the digital age increasingly spreads as a form of ambient influence – subtle, ubiquitous, and often imperceptible. Where propaganda used to be disseminated top-down, it now flows through memes, aesthetics, and influencer performances that 'feel good' and that we – often without realizing it – actively spread simply by liking, sharing, or taking part in the latest trend. Ambient Propaganda reveals how information, emotion, and self-expression merge online, inviting you to reflect on the digital culture you help shape – a culture with direct political, social, and even military consequences.
With work by: Noura Tafeche, Pedro Gossler, Total Refusal, Marc Tuters, Paolo Cirio, Dana Dawud, Brandon Bandy and Fantastic Little Splash
Curators: Marc Tuters, Lesia Kulchynska and Boris Noordenbos
Translated automatically ·
